ZENB

An introduction to ZENB™, which is based on the concept of using the whole vegetable, including parts which are usually discarded. ZENB™ is focused on changing the way we think about food and helping to place food that is both healthy and delicious at the center of our everyday lives.

ZENB Initiatives

A simple noodle dish served in a black bowl. A rich egg yolk is placed at the center, garnished with chopped green onions.

ZENB™, our direct-to-consumer brand, was launched in 2019 to help people eat like it matters. We do this by using whole vegetables, including the parts which are usually discarded, to create delicious foods which are good for you and the planet, while embodying our vision: “Champion the well-being of the earth, society, and all that dwell on it” and “Innovate new taste experiences for the evolving needs of society.”

A range of products offered by ZENB, including noodles, sauces, curry, and more.

Our line-up includes ZENB™ NOODLE, Bread, and CHIPS, all made from whole yellow peas, including their skins. We also offer ZENB™ Curry and Soup, made using whole vegetables, including the parts which are usually discarded, such as the skin and core.

ZENB

Mizkan Holdings Co., Ltd. Bringing Flavor to Life