Initiatives in Europe
In 2002, Mizkan entered the European market in full scale. We soon started supplying locally-produced vinegar. Now we develop and propose products that suit the European market environment, just as we do in Japan and North America.
Our retail brands are at the heart of our business. They include Sarson’s™ malt vinegar, Haywards™ pickled vegetables, and Branston™ sweet pickle.
All are long-standing family favorites in the UK, especially Sarson’s™ and Branston™.
In addition to our brand business, we also have a thriving Japanese food business. We are working on expanding our sales channels as the market for Japanese food grows, and the number of Japanese restaurants increase.
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